ECONNECT

econnect is an interactive platform designed to foster connection between people through events and initiatives focused on environmental sustainability and social responsibility. The app allows users to record sustainable actions, earn Social Experience Points (PES), and actively contribute to the development of a supportive community. Points can be converted into donations to reliable organizations such as Treedom and 4ocean. The project was developed starting from a solid value base, including a code of ethics, a charter of values, and an environmental license. The visual identity is built around the Chillax font and a pictogram that unites the two "n"s of econnect, a symbol of fluid connection and continuity. The payoffs "from vision to action" and "create, participate, transform" reflect the essence of the app: transforming ideas into concrete actions. To fund the platform, a crowdfunding campaign was launched via Produzionidalbasso, supported by an integrated communication strategy: website, social media, printed materials, and eco-friendly merchandising. Questionnaires, personas, and a mapping of the cultural and environmental realities of the Municipality of Perugia were created to involve the territory and validate the project. econnect represents an ecosystem designed to create meaningful connections and generate a positive impact, both locally and globally.